The main goal was to create an easy-to-use, accessible and attractive application for a specific target in the USA and South Africa and to show the content of a series of 4 books and podcasts related to generosity that also helps To raise funds for the growth of the organization and their project to help people in South Africa, and generate networking opportunities for leaders around the world.
One of the first challenges I found was to understand the final users and provide them a clear, easy-to-navigate, and pleasant experience through UI /UX design and development; With this in mind, I led my team of designers, web, motion graphics animators, IOS / Android app external developers, to achieve our client final goal.
As a result, we created a beautiful application, easy to understand and scalable which can be used by anyone around the world as well as a responsive website used to promote the App