Product & UI/UX Design Leader

Delivering pixel-perfect digital products and experiences for ambitious brands and complex teams.

I’m Rocio Leal, a UI/UX Product & Design Lead with over 14 years of experience delivering user-centered digital solutions for global clients and complex digital ecosystems. I bridge UX strategy, visual excellence, and business goals to shape experiences that scale across platforms and audiences.

Feel free tocontact me!

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ServicesI Offer

I help teams and companies design and manage high-quality digital products.

My work combines UX strategy, visual design, and creative direction to deliver clear, scalable, and well-executed digital experiences.

Over 14 years of work experience, including 8 years of remote work.

English – Spanish - Italian

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Web and App UI/UX Design and Direction

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Digital & Visual Design Direction

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Creative Project & Team Management

MyWork

A curated selection of digital projects, highlighting my work in UI/UX design, digital products, and visual direction across different industries.

My Skills& Resume

Design Tools

Project Management & Collaboration Tools

Email & Content Platforms

UX & Digital Data Analysis & Insights

My-Dodad, Infinite Upcycle and Live Lingua Company E.E.U.U.

2020 - 2022
Remote Job

Creative and Marketing Lead

At My DoDAD, a technology company focused on enhancing the lives of caregivers and people with disabilities, I oversaw marketing, content, and sales strategies, as well as the direction and design of digital graphics, blog content, web metrics analysis, and UI-UX web design. Through these efforts, I helped to position the company as a solution to document daily activities and improve the quality of life of their participants.

Additionally, I was responsible for creating various digital designs for clients at Infinite Upcycle and Live Lingua Corp, including social media and blog designs, digital ads, landing pages, email marketing campaigns, podcast designs, UI designs for websites and applications, and more. With a focus on meeting client needs and achieving business objectives, I strive to deliver visually appealing and effective design solutions.

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Conway & Partners in Buenos Aires, Argentina.

2019
Remote Job

Digital Project Manager

Responsible for the Creation, Management, Coordination, and Compliance of Digital Products and Creative Strategies. Responsible for leading the creative team of digital and graphic designers, copywriters, and developers. Manage the creative approval process and effectively communicate visual direction decisions to internal/external teams and partners, write and communicate briefs for use with internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative web development.

Among the digital products under my purview were brand-new websites, landing pages, digital ads, email marketing campaigns, Google Ads analytics, web analytics, Facebook and Instagram analytics, and Q&A analyses for clients in the luxury real estate industry from Canada, the USA, and Mexico.

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La Terminal Marketing & Advertising Agency, Panamá.

2015 - 2019
Remote Job

Digital Project Manager

I was responsible for both leading the creative team and creating art for digital marketing and communication plans, corporate communication, corporate events, branding strategies, UI-UX design, digital app design, website designs, various advertising designs, video marketing layouts, social media, newsletters, and editorial designs such as books, brochures, and magazines.

Also responsible for planning, managing, and overseeing all aspects of the client’s Marketing and Branding strategies with an emphasis on digital platforms, this involves Managing relationships and contracts with media, advertising agencies, independent designers, developers, illustrators, copywriters, and other relevant parties.

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Happy Clients

Why choose me for your team or projects?

With over 14 years of experience across digital design, UX/UI, and product-focused work, I bring a strong background in marketing, design, and business communication. This allows me to approach UX/UI with a strategic perspective, balancing user needs, visual quality, and business objectives.

I specialize in designing and directing digital products and experiences,
working effectively with both in-house teams and external partners.
I value clear communication, collaboration, and thoughtful decision-making, and I contribute to projects by ensuring clarity, alignment, and high-quality execution.

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