Marketing Strategist &UI/UX Digital Designer
Hi, I’m Rocio Leal a Marketing Strategist & Lead Designer specializing in UI/UX Product Design who loves helping Start-ups and businesses get the best of their brand.
Feel free tocontact me!
ServicesI Offer
As a Digital UI/UX designer and marketing specialist, I combine marketing strategies with design expertise to create visually stunning and user-friendly digital products. By understanding the target audience and business goals, I ensure that my designs are not only aesthetically pleasing but also strategically aligned with the overall marketing objectives.
Over 12 years of work experience, including 6 years of remote work.
English – Spanish
01/
Web and App UI/UX Design and Direction
02/
Digital & Graphic Designs and Direction
03/
Creative Project Management
MyWork
My Skills& Resume
Design Softwares
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Figma
- Invision
Project Management & Collaboration Tools
- Asana & Trello
- Notion
- Team Work
- Slack
- Miro
Email Marketing Softwares
- Active hosted
- MailerLite
- Substack
- Benchmark
Google Analytics & Social Media
- Data analysis from social media an google analytics.
My-Dodad, Infinite Upcycle and Live Lingua Company E.E.U.U.
2020 - 2022
Remote Job
Creative and Marketing Lead
At My DoDAD, a technology company focused on enhancing the lives of caregivers and people with disabilities, I oversaw marketing, content, and sales strategies, as well as the direction and design of digital graphics, blog content, web metrics analysis, and UI-UX web design. Through these efforts, I helped to position the company as a solution to document daily activities and improve the quality of life of their participants.
Additionally, I was responsible for creating various digital designs for clients at Infinite Upcycle and Live Lingua Corp, including social media and blog designs, digital ads, landing pages, email marketing campaigns, podcast designs, UI designs for websites and applications, and more. With a focus on meeting client needs and achieving business objectives, I strive to deliver visually appealing and effective design solutions.
Conway & Partners in Buenos Aires, Argentina.
2019
Remote Job
Digital Project Manager
Responsible for the Creation, Management, Coordination, and Compliance of Digital Products and Creative Strategies. Responsible for leading the creative team of digital and graphic designers, copywriters, and developers. Manage the creative approval process and effectively communicate visual direction decisions to internal/external teams and partners, write and communicate briefs for use with internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative web development.
Among the digital products under my purview were brand-new websites, landing pages, digital ads, email marketing campaigns, Google Ads analytics, web analytics, Facebook and Instagram analytics, and Q&A analyses for clients in the luxury real estate industry from Canada, the USA, and Mexico.
La Terminal Marketing & Advertising Agency, Panamá.
2015 - 2019
Remote Job
Digital Project Manager
I was responsible for both leading the creative team and creating art for digital marketing and communication plans, corporate communication, corporate events, branding strategies, UI-UX design, digital app design, website designs, various advertising designs, video marketing layouts, social media, newsletters, and editorial designs such as books, brochures, and magazines.
Also responsible for planning, managing, and overseeing all aspects of the client’s Marketing and Branding strategies with an emphasis on digital platforms, this involves Managing relationships and contracts with media, advertising agencies, independent designers, developers, illustrators, copywriters, and other relevant parties.
Happy Clients
Why choose me for your team or projects?
With a degree in Advertising, Design, Communications and a postgraduate degree in UI/UX Product Design, I have over 12 years of experience in Advertising, Marketing Direction, and Digital Design Lead. My broad knowledge of business communication and marketing enables me to direct successful projects while leading and managing teams both in-house and with external service providers.
As a creative, independent, and detail-oriented professional, I make proactive decisions and prioritize teamwork and a strong work ethic. With my leadership skills, I empower my team to deliver the highest quality work In every project.